a letter to your boss on why he she should be using linkedin

With this article I want to help a very special group of loyal LinkedIn users. As a matter of fact, I am thinking maybe this group should start a LinkedIn group that could be called something like “My Boss Hates LinkedIn Users Group.” I am speaking to those of you who have found ways to be more effective in your job using LinkedIn, but perhaps your direct supervisor is questioning the amount of time you are allocating to LinkedIn because he/she “just doesn’t get it.”
Back in the day when I had an actual boss (now I just have my wife), my first priority was to do what my boss wanted and do it in the way he/she wanted it done. So I do appreciate your pain.
Before I give you a resource that may help you with this dilemma, I want to share with you my thoughts about why they may be having trouble embracing your newfound love for LinkedIn.
? They probably didn’t grow up using any of these Internet-based tools. Saying they are uncomfortable with them is perhaps a real understatement.
? The whole privacy thing on the Internet is a big mental hurdle.
? They have a hard time getting excited about new technologies, especially ones that involve the computer, which they may see as a “black hole time waster.”
? LinkedIn is sometimes discussed in the same genre as Facebook and Twitter. Thus, they may have a wholesale allergic reaction to LinkedIn because they have heard about activity on social networking sites that is inappropriate in a business setting.
? They are more comfortable with face-to-face networking-the only type of networking they have known-because it has worked well for them in the past.
? They don’t want to admit that you know how to do something better than they do.
It is always a good thing to try to put yourself in the other person’s shoes before addressing a situation that might be tricky. Enough said. My help for you today is a “letter” to your boss, and I will call it:
A Letter to Your Boss on Why He/She Should Be Using LinkedIn
Dear Boss:
As you may or may not know, I have become a regular LinkedIn user. It has helped me to better accomplish the goals of my job by providing a way for me to connect with millions of potential customers/employees/suppliers from all over the world and research people and companies in a way that can only be done on the world’s largest on-line business networking site. This may strike fear in your mind because it conjures up thoughts of Facebook, Twitter, and other social media sites that are not always businesslike. I understand this perspective entirely, and, frankly, the reputation they have garnered is in some cases justifiably earned.
Let me get to the purpose of this letter, which is to give you some reasons why I think you would be helping me accomplish my goals-which, of course, are consistent with our company’s goals-if you personally join LinkedIn.